Product reviews may be the most useful way to address customer concerns about a product. Most people are influenced by product reviews when purchasing.
It doesn’t matter whether you are a popular brand or just starting out, product reviews play a vital role in your ecommerce business when it comes to credibility. Credibility is one of the most important elements that determine the long-term success of your brand.
Sellers often overlook the importance of product reviews. The main focus is still on designing the look of the site and optimizing the checkout page, but nothing really matters if you don’t get good reviews on your products. Here is the good example of product review site – zliciousconfections
The significance of item surveys can be perceived from the way that 90% of shoppers will peruse audits online prior to making a buy and 72% of buyers will be approached to make a move in the wake of perusing positive surveys.
What is Product Review?
Product reviews are customer reviews or comments about a particular product. Many online businesses post a review section on their website so that customers can rate and review the product they have purchased.
A product review helps other users to get a clear picture of the product before buying it. They can read the reviews and clear their heads and decide whether the product is worth buying or not.
If you haven’t added a product review section on your ecommerce website, you will lose a lot of potential customers just for fear of negative reviews.
Importance of product reviews
In this article, I’ve provided 6 reasons why product reviews are important to your ecommerce business. Let’s see.
1. Product reviews inspire confidence
When a user comes to your website with the intention of making a purchase, the first thing they look for is reviews.
A product with good reviews can certainly help the potential customer in their purchase decision. They are likely to put their trust in your products and your brand.
Amazon displays average product ratings based on customer reviews, at the top of the product page and at the bottom are customer reviews. Every time a potential customer visits your product page, they immediately see the product ratings along with the number of people who have reviewed that product.
2. Product reviews provide a better perspective on the product.
By listening to people’s previous shopping experience, potential customers can determine whether the product has previously met the customer’s expectations or not.
I mean, brands will obviously try to showcase every feature of the product in the best possible way, but it is the customers who will provide honest feedback on the product.
When a customer leaves a product review, you help others understand what to expect from the product, how it performs, what the flaws are, what the benefits are and much more.
3. Product reviews help you correct problems with the product.
If the majority of customers report the same problem with the product, you should take responsibility for correcting the defect so that the problem is resolved. Yes, there is a chance that a damaged or defective item will reach the customer, but that only happens to a few customers.
If the problem is significant then you should investigate and fix it as soon as possible. Simply put, customer reviews help you find the gaps in the product and give you the opportunity to improvise in those areas.
4. Product reviews act as social proof
One of the main benefits of product reviews is that they can work wonders for your brand. Many times you have seen brands emphasizing what their customers had to say about their products or services. These are what we call testimonials and they have a significant impact on a potential customer’s purchase.
Show testimonials through your social media pages and on the home page of your website. It is one of the best ways to promote your brand that can draw a large number of potential customers to your website and also leave a great impression when a visitor comes to your website.
5. Product reviews increase conversions
On the off chance that you live up to your clients’ desires, item audits will have a major influence in your changes. Individuals would straightforwardly do the showcasing for you by leaving positive audits. And surprisingly a solitary positive audit can prompt an expansion in the transformation rate.
Yes, there will be some negative reviews as well, but as long as they have a low number, don’t worry much. Every customer cannot be satisfied. If the product has the quality and people have given positive reactions to it, more and more people will be encouraged to buy that product.
6. Product reviews reduce the chance of returns
If you don’t show product reviews, how will online shoppers decide on the quality of the product? They wouldn’t be confident enough to make a purchase. In addition, they will have doubts about the quality of the product.
Let’s understand this this way. You have a product, but you don’t give customer feedback. Now users can only hope that the product is not defective or of poor quality. It is entirely possible that they will receive a real product, but if they don’t receive it, they have no choice but to submit a return request.
Now let’s see how this could have been solved with the product reviews. A product with good ratings and reviews is likely to get fewer returns simply because most customers are satisfied with it, while on the other hand, if negative reviews dominate the application goals, it simply means that most people are dealing with some problem to have. . with that. And that’s why people wouldn’t even go shopping at all.
The Bottom Line
The costumer is king. They are the ones who can take or break your business to new heights. Your feedback is very important because only your experience determines how good your product is.
And there is no shame in having negative reviews. They are honest opinions of the people you give a reality check to. And it also shows that you receive everything a user has to say with open arms.
Since there is no technology yet that allows users to browse a product online, the importance of product reviews becomes paramount.
Make assessments more fun with the Assessment Reminders & Incentives module.
With the Review Reminder and Incentives module, you can offer your customers a reward for every successful review posted. You can set the time to send assessment reminders by email, personalize those emails, set the value of the incentive, and much more.
Each published review is first submitted for approval. Only after approval does the end customer receive the reward. Sounds exciting right?
Product Review Reminder and Incentives module is available for PrestaShop, OpenCart, Magento and Magento 2 e-commerce platforms!