With the rise of digital advertising, several new trends emerge that are very easy to apply. One of them is Pay per Click Marketing, Pay per Click in English or PPC.
The easiest method to clarify what PPC is through a model: assuming your organization needs to advertise on the Internet, you make a campaign in some online medium or web stage through the PPC mode, so that each time a client clicks on your promotion, a foreordained amount of cash is deducted from you; The cost paid for every client who enters your website through this ad is called cost per click The thought is to purchase visits to the site you need to advance as opposed to hanging tight for them to show up naturally and the object is to get new clients for your products or services, seeking to increase sales. Interestingly, it may be paid when the advertisement is really clicked. If it was only displayed and did not get results, the cost will be zero.
On account of Facebook, organizations concede to a cost for each click with the stage and decide a gathering of individuals to whom the ads will seem dependent on division models like area, language, sex and interests. The most popular PPC platform in the world is Google Adwords, it is about the ads that are displayed above and to the right in the results of said search engine to users who made a search with keywords related to marketing campaigns. Google is responsible for selecting which advertisers will appear in the results of each search based on an auction and an algorithm that rates the ads according to their viability and pertinence according to the term that has been searched.
What are the benefits of PPC marketing?
The primary benefit is that it is a kind of direct marketing, where you just compensation for genuine outcomes, that is, the point at which a client clicks. What’s more, on account of stages like Adwords, we can put our items straightforwardly before intrigued individuals who are searching for them, who are clients with a high affinity to purchase.
PPC Marketing uncovers significant data about the adequacy of a promotion: it is not difficult to quantify the consideration and premium that is created through the quantity of clicks made on the displays or impressions that have been obtained. The campaign can be short-lived and if something doesn’t work, it’s always allowed to make changes on the fly, optimizing your ads and adjusting your budget.
Pay per Click campaigns are preferred by those who offer a service or product that can be purchased online on a website; An e-commerce site is a very good example, since the change of clicks to deals is extremely immediate and simple. Other companies can direct their campaigns to contact forms, obtaining information from customers interested in their products or services, and then communicate and make sales.
How do you create and optimize a search engine PPC campaign?
To design a campaign it is important to pay close attention to the keywords or keywords chosen: it is necessary to do some research to see if they are the right ones. This can be done, for example, through Google Trends, a tool that will allow you to know how users are searching. It is also key to know how to organize these terms and then that the link leads to a page designed for the user to perform an action , like purchasing an item or recruiting an assistance. Landing page optimization is a key factor in generating sales.
It is very important to review the reports to be able to learn from the mistakes (and the successes too, of course) and then design a PPC Marketing campaign that fits what we discover. Maybe the words or pictures utilized were not right. You can even consider your first experience with PPC as an apprenticeship, so then you can apply the new knowledge acquired.
The administration of PPC campaigns must be done constantly in order to evaluate which keywords work and which can be incorporated. Among the aspects to improve may be the language used: this is decisive to attract the target audience. It is also necessary to deduce if a high amount of traffic is really a reflection of users interested in the brand or just spam. It is also important to analyze whether the ad and the landing page are adapted for cell phones and tablets , a conclusive factor considering the rise of mobile browsing: perhaps users click, but cannot navigate the site from these devices.
PPC Marketing is an exceptionally helpful direct reaction device for getting deals and drawing in new clients. The key is to generate relevant ads for the target customer segment and learn from mistakes, as well as optimize the website so that users can easily take action.