Product packaging is a crucial factor in the professional presentation of products. Apart from the convenience your packaging offers your customers, you have to consider its visual appeal. Modern businesses want their packaging to be shareable on social media.
Coming up with packaging that checks all the necessary boxes is often challenging. Designing and producing packaging can be costly. Packaging companies will want to know your Minimum Order Quantity (MOQ) because these numbers affect the cost. Small businesses will require fewer bags or pouches, which will make the production cost per unit higher.
Other factors also affect the cost of packaging production, and you need to figure out how to come up with cost-effective methods of mitigating this cost. You can start by opting for low-cost packaging. While you do this, you will have to remember to keep your packaging as visually appealing as possible.
Here are some ideas on how to develop cost-effective packaging without compromising on creativity, therefore, visual appeal.
Ideas For Low-Cost Packaging
Screen Printing Packaging
Screen printing has grown in popularity over the last century and is excellent for creating cost-effective packaging. A good example is using an ink-blocking border using a woven mesh. This border has spaces from the mesh that transfer ink as a roller moves over the stencil, forcing ink into the threads of the unblocked woven mesh threads.
Screen printing makes it easy to manually print logos and other relevant details on your custom packaging pouches. In addition, the manual aspect of the process eliminates the MOQ problem.
Digital printing facilitates printing a few high-quality labels with graphics or variable information. Additionally, since the process doesn’t require inking processes and printing plates, it is more cost-efficient.
With the precision accompanying HP Indigo digital printing technology, you can ensure that each label meets your needs. HP Indigo delivers incredible printing quality with its proprietary electrophotography (LEP) technology. The system has a single print engine that utilizes a thermal blanket to apply and dry electrically charged liquid inks.
Box with Die Cut
Die-cutting entails manufacturing custom corrugated boxes designed to fit any shape, need, or size. After the preliminary design of these boxes, the die press is set and configured to cut the cardboard. The cut boxes can then be customized with colors, graphics, and logos.
Die-cut boxes are shaped precisely to fit your product better than any other box. As a result, these boxes save you the wastage of shipping space and the need for excess packaging products.
Stamps make it easy to add an appealing look to your packaging and print materials. You can create stamps that leave your logo or name across your materials, therefore reinforcing your brand identity and recognition. You can get more creative and have a stamp with a quote, colors, and other elements.
Custom stamps are great for small businesses because they’re attractive and have minimum production costs. They are often used for coffee sleeves, shipping boxes, takeout bags, and custom art.
When venturing into unusual materials, you should also think about sustainability. Aluminum packaging is one of the most widely used unusual materials, and aluminum morphs to any shape easily and is easy to recycle and reuse infinite times. Jute bags are another standard traditional packaging option that is 100% natural and durable, and they protect the items packaged in them amazingly well.
Such options as these are easy and inexpensive to develop.
Corrugated Boxes with Sticker
Corrugated boxes with stickers are standard for big and small companies. Stickers may have low production costs, but the boxes are more expensive. However, they make your brand quite recognizable, and the profits the brand recognition provides can lead to relatively low overall costs.
Poly Pouch with Sticker
Polybag pouches are economical and straightforward marketing tools that also raise brand awareness massively. When customized with your brand’s information, they perform more functions than just packaging. The pouches are attractive and powerful for product advertisements, and they are a superb option.
Conclusion: What Next for Your Packaging
When you’re looking to create excellent packaging without a vast budget, these options will be helpful. You can evaluate many options depending on the products you’re packaging.
Ensure that your choice balances various factors that affect your success, including cost, sustainability, and versatility.
Good luck as you look for the best path for the future of your custom product packaging.