If you’re trying to make money online, sooner or later you’re faced with it: Conversions. That scary topic how to attract more buyers from the same amount of traffic and what are the best ways to increase online sales?
The only reason for conversion is that there are many places where you might get lost. Most problems are not difficult to fix, but one in a thousand and one minor problems can prevent you from getting the conversions you should have.
I don’t have any tips for you today, but I have 100 to help you get started.
Here are 100fixes – some small, some big – for increasing online sales.
- Does your product or service really solve a problem that people care about? How do you know? If your basic offering doesn’t attract potential customers, you’ll sink before you start. Make sure you sell what people want.
- Let potential customers know that they are buying from humans. Keep your language private, friendly and informal. (For most markets) Sounds like people, not pitchers.
- Tell us a story about how you solved this problem yourself before you start selling the solution to others. Have readers put on your own shoes. Make potential customers feel “Wow, this person is so much like me.”
- Fix typos, make sure your links work, avoid syntax errors that make you look stupid. Reassure your potential customers that you know what they are doing.
- Test two headlines. When you find a winner, run it with a new headline. Get rid of the second best. Google Ads is a quick and efficient way to do this.
- Try testing the “ugly” version of the sales copy. The font is boring, the layout isn’t great, it doesn’t have a nice color. Surprisingly, sometimes boneless presentations work better. Don’t just run ugly without testing because it doesn’t always win.
- Instead of sending traffic directly to the sales page, send it through the autoresponder six or seven messages first. Provide enough information to build trust and let them know you are the best resource.
- Reinforce Your Call to Action Be sure to clearly tell the reader what needs to be done next.
- Make sure you describe your product or service in sufficient detail. If it’s a physical image, it’s a great size and photo. If it’s digital, say how many hours and how many pages of audio you put in the PDF. Don’t assume your potential customers already know the details – spell it all out.
- Getting traffic from advertisements or guest posts? Make sure your landing page is linked to your traffic source. If you are running a pay-per-click campaign for “Breed Naked Mole Rats,” make sure it includes the words “Breed Naked Mole Rats” in the headline of your landing page.
- Master copywriter Drayton Bird tells us that every commercial proposal should meet at least one of these nine human needs.Make money, save time, and effort. Do something good for your family. Feel safe, create. Impressing others to be happy improves oneself. or in a group And of course, there’s the obvious #10 – make yourself irresistibly sexy with the romantic partner of your choice. I guess Drayton was too much a gentleman to include. But it’s about the strongest driver we’ve ever eaten and breathing taken care of.
- Once you’ve identified a basic human need, how can that be expressed in an emotion-based headline ?
- Have you translated your features into usefulness? I bet you still get some benefits that you can explain. Remember, features are what your product or service does. The benefit is what your potential customers will get from it.
- Put your photos on your sales page. Humans are hard-wired to connect with faces. If potential customers can see you, it’s easier for them to trust you.
- If you have a dog, use your photo with the dog instead. There’s just something about a dog that lowers everyone’s defenses.
- You can try taking photos of dogs. Believe it or not, sometimes it works.
- Simplify your language Use something like a reading scale. Flesch-Kincaid This ensures that you keep your words clean and simple. (Note that simple writing is not stupid writing.)
- No matter how emotionally you are attracted to, reason with logic. Give people the facts and figures they need so they can adjust their purchases for themselves. Even a non-essential, satisfying purchase (like a pair of Jimmy Choo shoes) can prove logically useful. (Superior craftsmanship, rare materials, makes the wearer more confident.)
- What delicious bonuses can you offer? Peanut butter is good. Peanut butter and jelly were great. Find jelly for your peanut butter, which is a bonus that makes your good products even better.
- Are you texting the right person? List of people who really need what you offer and who are willing and able to afford it.
- listen to the questions you get What are people still not clear about? What are they worried about your offer? Even if you employ email and/or external support. But you should read random customer messages regularly.
- Keep your most important selling elements in mind. “Above the fold” (i.e., on the first screen without scrolling when the reader goes to your page). Usually, that means an interesting headline, a good starting paragraph, and possibly a great product image. (to create a wish) or your photo (To build trust and harmony.) Eye tracking studies suggest that your most important image should be in the top left of the page.
- double reader path check Do your headlines and subheadlines tell an interesting story if you read them without the rest of the copy?
- How is your warranty? Can you identify with more confidence? Does your warranty reduce customer risks?
25. Do you use PayPal? PayPal has a problem, but it’s “funny money” for many customers. They will spend independently of PayPal when they think twice about pulling out a credit card.
26. Would you like to sell boldly and strongly? Can you fix it?
27. How was your experience using your product or service? Can you brighten it up with good video testimonials or case studies?
- Are there any reasons why your potential customers might feel stupid buying from you? Are they afraid of kicking themselves later? Will their friends, spouses or co-workers make it difficult for them to make this purchase? edit at
29. Are you using a standard design pattern? The link should be underlined. The navigation (if you have it on your sales page) should be immediately understandable.
- Is there a testimonial? There is a testimonial that Is it effective or not?
- Does the prospect know everything they need to know to make this purchase? What questions might he still have in mind? How can you educate him to make him more confident about his purchasing decisions?
32. Is the link to your shopping cart working? (Don’t laugh, go test every link on the page that goes to your cart and do the test once or twice a day for as long as your cart is open, even if it’s 365 days a year.)
33. Is your marketing boring? Remember the great Paul Newman mantra: “Always work seriously. Don’t take yourself seriously.” If your marketing is making your customers sleep deprived, it won’t work.
- Social media isn’t just about talking. but also about listening. What are your potential customers complaining about on Twitter, on Facebook, on LinkedIn, in forums, in blog comments? What problems can you solve? What language do they use to describe their complaints?
35. Have you answered all their questions? Mention all their objections? I know you’re worried that the copy will be too long if you say every point. It won’t.
36. Are you so “traditional” or “creative” that you have lost one person? Remember the words of legendary advertiser Leo Burnett: “If you insist on being truly different just because you are different, then you can always have breakfast with a sock in your mouth.”
37. Can you try it for free?
- Can you split the cost into multiple payments?
39. Can you offer a mouthwatering free bonus that the customer can keep, will she keep the main product? Incredibly useful content is perfect for this.
- Does your headline give customers a benefit or an advantage?
- How do you make your ads too valuable to throw away? How can you make the lives of readers better when reading your sales books? Think of special reports, white papers, and other marketing content.
- Have you attracted the greed of readers? Not very pretty, but it’s one of the most effective ways to respond. (A good way to identify this is to “make sure you provide good value to your potential customers.”)
- Is your message confusing? A bright 9-year-old should read your sales copy and find out why she should buy your product.
- Can you associate your copy with fashion? This is especially effective for web dubbing and for short-term product launches, as you can definitely stay current. Just remember that nothing lasts more than yesterday’s Macarena.
- Likewise, can you tie your copy to something that a lot of people are worried about? This might be some news. (oil spill, climate change, economic turbulence) or anything related to a certain period in your potential customer’s life. (midlife crisis, anxiety about young children, retirement anxiety)
- try a little flattering One of the great headlines of all sales copies comes from American Express: “Pretty frankly, American Express cards aren’t for everyone.” Readers will immediately get a little ego boost from assuming this card . There is for someone special like him.
- Is there any compelling urgent reason today? If potential customers have no immediate reason to take action, unfortunately, they have a bad habit of procrastinating forever.
- Do you see a picture of a reader when you write? Don’t write to the crowd – write to the perfect client you want to convince. Your tone and tone will automatically become more convincing, and you’ll find it easier to find perfectly relevant details to get to your point.
- Tell your readers why you’re making this offer. In copywriting slang, this is “reason” and it almost always enhances the response.
- Will you get an endorsement from someone your customers respect? Celebrity endorsements are always valuable. but you can also search “People like celebrities” on your channel with the fluidity of national dignitaries.
- Can you demonstrate a product or service? If it’s not something that can be demonstrated in the video, try telling an interesting story about how your proposal solves a difficult problem for your customers.
52. How often do you use the words “you?” Can it hit?
53. How often do you use the word “we?” Can it be eliminated? (“I” does a better job than “we”, which is often seen as corporate and cold.)
- Stay up late tonight and check out some information. Keep a pen and paper ready. Write down every sales technique you see. In the morning, translate at least three items to your own market. (Remember, you can change the color scheme and level of sophistication to suit your buyer.)
55. Have you made yourself a leader in your market yet?
56. Is there an “elephant in the living room?” In other words, is there a major objection that you haven’t addressed because you don’t want to think about it? You have to face all the uncomfortable truths in front of you. Don’t assume that if you don’t bring it up, it won’t happen to your potential customers.
57. How is your follow up? Do you have any resources to answer incoming questions? Remember that questions are often objectionable without obscurity. Questions to potential customers can provide a good talking point for your sales letter. You may want to provide some friendly VA or temp form to help send emails during the big launch.
- Is there a number on your headline? should have
59. Likewise, have you assessed your benefits? In other words, you have translated “save time” to “save three full weeks – plenty of time to go on a life-changing vacation every year.” Put a number on the results you can generate for your clients.
- It’s weird, but “doodles” and other elements that look like handwriting can trigger responsiveness even on the web. There are hundreds of handwritten fonts that can be converted into image elements with Photoshop or simple logo maker software.
- Does your headline make readers want to read the first line of their copy?
62. Does the first line make the reader want to read the second line copy?
63. Does the second line make the reader want to read the third line?
- Further proof that what you said is true. Evidence can come from statistics, testimonials, case studies, even news or current events that demonstrate the concept your product or service is referring to.
65. Comparison of apples with oranges Don’t compare the cost of your product to that of your competitors – compare it to other products that cost much more. For example, compare your online course to the cost of one-on-one private counseling.
66. That’s why it’s a good idea to have at least one Platinum item for sale. They make everything you sell look affordable in comparison.
67. Make your order page or form easier to understand. Complex order pages make customers nervous.
- Don’t forget to review your offer on your order page. Don’t expect customers to remember all the details of what you (almost) sold. State those benefits again.
69. Provide a phone number that people can call. I know this is difficult to deal with. But it can increase your response by an alarming amount.
- Include photos of what you’re selling if you can.
- Is there a lot of distracting navigation keeping your customers away? (At worst, it is an ad that is pulling people out of one or two pence) to get rid of it focused the attention of the reader to offer this format with one column without interference.
72. Add a caption to the images you use. Subtitles are the third most-read element of your sales copy after the headline and PS. The subtitles should indicate a compelling benefit for your product or service. (Although the benefits are rarely matched with the picture.
73. While you’re at it, associate an image with your shopping cart.
- Make the first paragraph incredibly easy to read. Use short, insightful and interesting sentences. Good stories can work wonders here.
75. Does your presentation match your offer? If you’re offering a luxury vacation, does your graphics and language feel luxurious? If you’re selling teenage fashion, does your design look trendy and cute?
76. Are you trying to sell from blog posts? Instead, send buyers to a well-designed landing page.
77. Halfway through the launch and sales not rejuvenating? It comes with exciting bonuses and announcements on your show. Frank Kern calls this “stacking cool.”
- Are you asking potential customers to choose too much? confused people do not buy You should have at most three options: “Silver, Gold or Platinum.”
79. Look for anything in your copy that is vague. Replace it with concrete with specific details. Specifics ensure and help potential customers see that they are more easily used by your product.
- The numbers are the most reassuring details. translate anything to numbers
- Look for any spot in your copy that might cause your potential customer to say “no” or “I don’t think so.” Rework on that point. You want the potential customer to nod in agreement as she reads your letter.
- Don’t be afraid to repeat Potential customers often don’t read every word of the sales letter. Find out how to create your call to action, your most important benefits and warranties.
- Hint at the real exciting benefits early in the copy, then spell it out in your sales letter later. (Be wary of curiosity-based headlines, as they don’t usually convert to useful news or news.)
- Use the two magic words of the copy to convince.
- Successful marketing doesn’t sell products or services. But it’s a big sale of benefits and ideas. What is your big idea? What are you really selling? If you’re unsure, go back to the ten human needs in #11 above.
- If you offer physical merchandise, make sure there is a way they can speed up shipping. The ability to place urgent orders will increase responsiveness even if the customer is not taking advantage of it.
- Put the Better Business Bureau badge, “Hacker Safe” badge, or similar badge on your sales page.
- Is your offer too low? Surprisingly few buyers, even in a bad economy. But they won’t buy a product or service if it’s too cheap to not be worth the time.
- Do you use the word “buy now” on the shopping cart button? Try “add to cart”, “join us” or use similar words instead. Focusing on the “buy” aspect showed a lower response.
- Let potential customers imagine themselves buying. Talk as if he’s already bought. Describe the life he will live as your customer. If you want a tasty sample, go to the J. Peterman website, a few people have done better than this.
- The cure was significantly better than prevention. If your product is mostly preventive, find the “healing” element and put it in the middle. Solve problems that people already have instead of preventing problems they might have someday.
92. If your funny ad doesn’t convert, try it now. Humor is unpredictable by nature. They can work amazingly well or can ruin your conversions. If you can’t figure out what else is wrong, it might be the culprit.
93. Are you the king of understatement? Sultan of fragility? get more than that. At least in your sales copy.
- How is your PS? (You have PS right?) Is it interesting? Usually, you’ll want to review the most attractive benefits, warranties, urgent elements, or all three.
95. Shorten all long paragraphs. Make sure there are enough sub-headers so that you have at least one per screen. If the copy looks horrible to read, it won’t get read.
96. increase your font size
97. “Takeaway” included. No, this is not a hamburger and fries. But it is a message that your proposal is not for everyone. (In other words, you threaten to “take” your good offer for those who don’t deserve it.) When you are confident enough to tell people, “Please don’t order this product until you have it. Qualifications meet [Enter your qualifications here] “You show that you are not desperate for sales. This is internationally interesting.
- Are you putting this offer in front of a bad prospect? What happens if you put a certain pattern in front of people who have already bought something from you? Your existing customer base is the best market you’ve ever had. Make sure you regularly send them interesting offers.
99. If they don’t buy your main offer, consider sending it to a “down sale.” This is a lower priced product that gives potential customers a second chance to get something from you. Remember that even a small purchase can lead to more buyers to market later. Building a buyer list is one of the smartest things you can do for your business.
- What is your product or service that makes people feel better about themselves? In the end, everything had to boil down to this.